The event series Beyond the Norm was designed to connect emerging talents with established brands in a unique celebration of contemporary art and fashion. Set intentionally within the official fashion calendar, the event was housed within prominent cultural spaces such as the Mudec—Contemporary Art Museum of Milan. Brands like Botter Kidsuper and Taakk exhibited alongside artists including William Farr for Vibram and Cho Giseok.

Our team developed and fully executed the strategy for this complex series. This involved curating the specific mix of established and emerging participants. We oversaw all logistics for staging the exhibition within the museum and managed the creative direction to ensure a cohesive blend of fashion and contemporary art.