The Italian shoemaker Buttero is deeply rooted in Tuscan craftsmanship family tradition and creativity, specializing in high-quality leather goods. As a natural extension of its brand strategy, Buttero launched the Archive Regeneration Project to celebrate its heritage and timeless design.

Our involvement, led by Carlos Nazario, began with meticulously reviewing the full Buttero archive to select the most iconic pieces. This process informed the creation and curation of a cohesive brand narrative through a general campaign and social media content. The initiative highlighted the enduring appeal of classic styles by reproducing and reimagining key pieces. Visuals paired original archive polaroids with new images to emphasize Buttero's relevance across generations.