What started in the '80s as an intimate gathering of 25 brands at the Plaza Hotel quickly grew into a dynamic global platform for contemporary fashion. The event is a New York Fashion Week constant, hosting hundreds of brands and cultivating a deep-rooted community of designers and buyers. Coterie serves as a premier venue for women's elevated apparel accessories and footwear.

Our team was tasked with fully renewing the event's image and voice. The complete overhaul included developing a new visual identity through large scale campaigns spread across the city. Simultaneously we redefined the physical experience on the show floor, executing the design alongside the Architectural Firm Gonzalez Haase.