KNWLS founders Alexandre Arsenault and Charlotte Knowles initiated a powerful reinterpretation of the iconic Miss Sixty spirit. They reanimated and modernized Miss Sixty's quintessential aesthetic for a contemporary audience.

Our team facilitated the entire project, fully overseeing the strategic direction of the collaboration initiating contact between the parties and finalizing the contract. For the launch, we conceived and executed a tailored pop-up tour, strategically engaging markets across Europe, Asia and the USA.