The store opening and after party for Miss Sixty in Milan served as a powerful celebration of the brand's iconic legacy. The event expertly merged the bold rebellious attitude of 90s and 2000s youth culture with a sharp modern edge perfectly capturing the essence of Miss Sixty's signature style. The evening featured captivating performances and an immersive atmosphere, showcasing the brand's evolution while remaining authentic to its roots.

Our team orchestrated the entire launch, overseeing the comprehensive event strategy creative direction and full-scale execution. We were also involved in initial discussions regarding the store's physical redesign. The launch included generating extensive press coverage and the creation of bespoke content to ensure maximum visibility for the brand's renewed Milan presence.