Olfactory Signals, whose inaugural edition was done in partnership with 10 Corso Como, is an immersive festival where fragrance is positioned as a powerful artistic force. It challenges the conventional role of scent, transforming it into a medium for discovery storytelling and sensory exploration, ultimately redefining how we engage with scent in contemporary culture.

This festival was a fully self-initiated project, driven by our commitment to pushing the boundaries of olfactory art. We oversaw the entire creation, strategy and execution. The thoughtfully curated environment unfolded through immersive installations and a meticulously designed show experience. Every element was crafted to challenge conventions and reshape the cultural dialogue around scent as a form of creative expression.