Salone del Mobile has long stood as the global benchmark for design, serving as a vital stage where innovation craftsmanship and visionary thinking converge. It is the premier annual event defining modern furniture and interior trends.

Our agency led the creation of the official merchandise collection and corresponding pop-up retail experience. This project required balancing pure form and critical purpose to reflect the event’s enduring legacy beyond the fair. We also managed strategic community building for the Design Kiosk and the exclusive opening event, which featured a special collaboration with the world-renowned artist and designer Es Devlin and a performance from Giorgio di Sa